A few weeks ago, I visited the Frankfurt Book Fair, since it's only 45 minutes north of me--and one of the biggest events of its type in the world. Did I mention BIG? Overwhelming might be a better word.
Anyway, I mainly stuck to the hall for English language publishers, but visited the area for German publishers at one point. Pushing past the crowded masses of stalls with an acquaintance, I asked her, "Do you have any idea how I can find my friend's publisher? She said she'd be at their booth."
"What's the publisher's name?" Kristin asked.
"Umm. Hmm. Oh, I remember...it's Verlag!" I answered, feeling proud of myself.
Silence. Kristin smiled.
"Laurie? You do know that Verlag just means publisher in German?" Kristin said.
Never did find that friend. Too many Verlags.